Salty Poet is a new Sparkling Beverage Cocktail and Mocktail line launching in Prince Edward Island, Canada. Working with the founders, I develop the logo, package design, web design and helped establish the brand messaging and strategy. The design of the packaging  features a series of custom illustrations, all of which are inspired by the culture of the maritimes, and loosely tie togetehr through a narrative of our “Salty Poet” himself.