Hey 👋 I'm Janelle Lamothe, a Toronto-based visual designer. Currently working as an Art Director at GALE, creating design systems, brand identities, digital experiences, and more.

My design approach is a mix of relentless curiosity and playful exploration. I’ve been in the industry for almost 10 years, and I’ve worked in-house, agency-side, and have run a successful freelance business, collaborating with start-ups, large corporations, and everything in between.

While I’m equally confident in both digital and print, my current area of focus is creating design systems, helping clients to bridge the gap between digital footprint and brand evolution in a cohesive and scalable way.

I’m known for choosing the perfect GIF, for my positive attitude, and for my resourceful reliability. In my downtime, I like squishing my two cats, reading the latest fantasy romance novel, and periodically (re)organizing my entire apartment Marie Kondo-style. And obviously, doom-scrolling TikTok like everyone else.