Launching the first over-the-counter birth control in the USA with a bold and colorful website design and digital brand guidelines.


Opill is the first over-the-counter birth control pill approved by the FDA now available in the USA, and we knew there would be a lot of press and attention on the launch. We also knew we were working within Shopify for the wbeb design, and needed to build a UI kit accordingly.


With history being made, we wanted the digital branding and web design to feel bold, confident, and focus on individual needs – centering your decision around your reproductive health. We made a flexible UI kit and digital brand guidelines with a focus on engaging the audience and making birth control easy to understand and access.

Website design, UI kit, Digital branding

Design & Art Direction

Part of the Opill team at GALE Partners

A custom icon set was designed along with establishing an illustration style.