In-House Design, Marketing, Product Development:


My role at PUR involved successfully honing and curating a cohesive and strategic brand identity. As the lead in-house designer, I worked on every aspect of the company’s design, marketing, and product development initiatives. This includes the complete rebranding for the corporate identity, package design, digital design and marketing, trade-show booths and POS design, product photography, website and e-commerce UX/UI, social media content creation, and more. I’m also involved in the R+D of all new product ideas and concept ideation. This included consumer research, competitive analysis, rapid prototyping and development of package design iterations.

I work collaboratively with the internal creative/marketing team, and as the lead designer, I provide support and guidance to our junior designers and interns. At PUR I learned how to communicate the value of design to stakeholders and how it benefits the business and improves the market value of the products and brand.