TEDxToronto 2016

I was part of the marketing and design team responsible for designing all the branded and marketing materials, print and web, for the 2016 TEDxToronto conference. The 2016 TEDxToronto theme, Symbols + Signals, was creatively conceptualized and executed across all digital and print platforms by myself and marketing director, Dalia Haimen, with the help of designers Angel Spendlove, Christian Bortey and Ksenija Gogic.

The theme was interpreted through a collection of icons illustrating the five stages of IDEAS WORTH SPREADING: STOP, LISTEN, THINK, SHARE and ACT. Icons and symbols act as a vocabulary we can all interpret, representing signals and eliciting actions, and continue to play a major role in the development of human communication.

ClientTEDxTorontoServicesGraphic Design, Branding, Marketing Materials, Ad DesignYear2016