Package Deign Concept:

Senses was a concept for the product development process of a Canadian-made allergen-free spread (peanut butter alternative). The concept for the logo and label design is based around the idea of a more indulgent spread that appeals to your senses and the experiences you have eating it. A dark label with just a hint of colour is used to differentiate Senses from the child-like colour palettes of competitors, and to stand out as a sophisticated experience starter – for breakfast, a snack, dessert or whatever you please. I worked with Margo jay at 365° Integrated on this packaging, as she worked to develop an overall brand strategy and coming-to-market plan.