Brand Identity:

Most designers know the difficulty and identity crisis that comes with self-branding. This is why Designer Samantha April decided to collaborate with me to build out her personal brand strategy and personality, with which I then took as a foundation to design her logo and visual identity.

Sam wanted a logo and brand aesthetic that both represented her professional versatility and her bold and friendly personality. The final concept is both classic and modern and incorporates a vibrant personality with the use of bright accent colors.