Fit Escapes Branding & Web Design

Brand Identity, Marketing, Web Design & Ecommerce:

Fit Escapes is a global wellness retreat run by two of Toronto’s top fitness leaders who share their thirst for adventure with their love of active living.

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Overview


The Fit Escapes logo was designed with simplicity and versatility in mind, as it would be used for many different types and locations of retreats. It incorporates an arrow symbol representing location and guidance, often used in compasses. The arrow is upwards-facing, indicating that Fit Escapes will help you reach your highest potential, pointing and guiding you in the right direction.

The Fit Escapes website is a full e-commerce experience, where you can view the current and upcoming retreats and buy the packages directly from the site.

Process & Iterations