All Day Fit Branding & Web Design


All Day Fit is a wellness company founded in 2016 by personal trainer, holistic nutritionist, and all-around powerhouse, Cassie Day. Whether it’s personal training, group bootcamps or a meal plan, the All Day fit crew helps you realize your strength and learn to love your body. I worked with Cassie in order to first develop a strong brand strategy in order to build the foundation for the identity and other collateral.

The All Day Fit logo is both modern and strong, showing the positive and energetic personality of the brand through color. The block around “DAY” emphasizes the connection to Cassie as the founder, and to the mantra of living healthy every day, making wellness a ritual and habit. The logo represents building blocks and steps moving upwards, helping All Day Fit clients to develop and grow in their holistic fitness journey.

Brand Identity Guidelines

Website & Social

The All Day fit website is where the community really shines. Using photography from classes and events, and the brands bright and bold color palette, a visitor gets an immediate sense of the tone and feel of what the brand represents.

I continue to work with All Day Fit, developing social media and marketing materials, making sure that the integrity of the brand stays strong in all channels.