Janelle Lamothe

Interdisciplinary Designer, Provisional RGD
Based in Toronto, Canada

As a creative, my passion has always been driven by a fascination with how design can elicit emotions and change perspectives. As a strong believer in using the design process to solve problems, I thrive on helping to harness the higher purpose of a brand, achieving goals using from strategy to production.

I was born and raised in Nova Scotia, and I hold a Bachelor of Design from NSCAD University. My education began in fine arts, had a brief affair with interior design, and landed with a focus on graphic and web design. This collection of experiences has made me into the interdisciplinary thinker and designer I am today and gives me a broader range of perspectives for everything I do.

I am currently the lead designer at The PUR Company, in addition to doing my own freelance design. I collaborate with both start-ups and established brands, creating meaningful connections through process-driven design thinking.

Great design is built on purpose & process.

Let's work together

Identity Design

Designing brand identities is my passion. I love working with companies to develop and create lasting brands; connecting their mission and purpose to their identity. I do complete brand identity packages, logos, guidelines, business cards and all other collateral.

Web + UX Design

I work with clients to design and build websites using best user experience practices to make sure that the goals of the site align with the respective brand’s identity. I build websites using WordPress as a platform, fully customizing the design to be unique and responsive.

Package Design

I can take your product from initial research and development to prepress-ready. I know my way around a dieline and I design brand-centric products and packaging that stands apart from the competition. My experiences have led me to specialize in consumer packaged goods, but I am always up for new types of projects!

Marketing + Ad Design

I can work with your business to connect the dots between a brand's communication goals, and their marketing and sales strategy materials, both in print and digital. Some examples include posters, brochures, ads, B2B sell sheets and sales materials, social media content, POS displays, clothing and promo gear, tradeshow booths, pitch decks and more.

Brands I've worked with